At the meeting, the State Changer shared their background in publishing online courses and their experience in marketing and copywriting. They mentioned the importance of emotional and psychological engagement in direct response marketing. Over time, they developed skills in building funnels and increasing lifetime value. They also expressed their love for product development and a desire to facilitate action and engagement. They emphasized the interconnectedness of product and marketing, suggesting that focusing on product without considering marketing can be a mistake. They shared their own journey in building an educational platform to solve the problem of facilitating action and engagement. The State Changer offered to provide specific insights and assistance based on their experiences.
(Source: Guest Speaker - Mitch Van Dusen on Marketing 9/13/2023 )
