Improving Workflow and Security for Financial Advisors' Marketing Campaigns
In this meeting, the person named George is given the opportunity to ask any questions before the meeting progresses. George then asks a product design question related to a workflow problem for financial advisors. The problem is that advisors need to send marketing campaigns to compliance officers for review, and the current process involves manual forwarding of emails or PDF copies. The speaker suggests creating a dashboard for compliance officers, but is told that implementation and training would take time. The speaker then proposes a solution where the advisor can send the campaign to the compliance officer via an automated email with a time-limited link to review the campaign. The compliance officer can then approve or add comments without logging in. The speaker asks if this solution is secure and if there are any potential issues. Overall, the solution is seen as useful for creating an audit trail and potentially building a partnership with compliance firms. However, it is suggested that more insight should be gathered from compliance officers to fully understand their needs and determine if the solution aligns with their goals. The focus should be on making the process as easy as possible for compliance officers, as they are the ones who ultimately need to interact with the system. The speaker also mentions the importance of an MVP to determine the essential features clients actually require. The meeting concludes with the speaker expressing gratitude for the helpful insights provided and mentioning the possibility of a future conversation about compliance workflows.