In this meeting, the State Changers discussed Anthony's Webflow landing page and provided feedback. They discussed the platform Anthony is offering, which is a tool for service business owners to manage their data and receive coaching. They talked about the importance of focusing on the outcome and simplifying the messaging to make it accessible to the target market. They also discussed the need to have a strong story and emotional resonance in the marketing message. The meeting ended with Anthony expressing gratitude for the feedback received.
(Source: Guest Speaker - Mitch Van Dusen on Marketing 9/13/2023 )
