In this meeting, the State Changers discussed a platform called Customer IO and how it can be used to engage with consumers. They explained that the platform allows users to create an account and import data via API. Messaging channels like email, app, push, SMS, and Slack can be set up easily. Integrating Customer IO with Firebase Cloud Messaging is simple by uploading a key. Individual campaigns can be created with workflows for different user actions, such as sending a welcome email when a user signs up. Designing in-app messaging is also possible. The participants mentioned the option to use push notifications through Customer IO's API instead of its SDKs. They considered integrating the SDKs to gain more insight into user behavior and telemetry. The broadcasting feature allows sending newsletters, transactional emails, verification emails, and more. Personal data, attributes, and parameters associated with users can be accessed and included in push notifications manually or through integration with the SDKs.
(Source: Dart Deep Dive OH Extra 6/21 )
