In this meeting, the State Changers discussed the importance of understanding the emotional and psychological impact of their project. They emphasized the need to break down and analyze the elements that evoke strong reactions in people. They also highlighted the importance of focusing on the problem their project solves rather than the specific features or functions it offers. Participants recognized that people often struggle to articulate their true desires or needs but can more easily identify what they don't want. They compared this approach to a doctor asking a patient to identify where they feel pain rather than directly asking what they want.
(Source: Guest Speaker - Mitch Van Dusen on Marketing 9/13/2023 )
