In this meeting, State Changers are discussing the next steps after the current conversation. They emphasize the importance of understanding and defining the promise of the product or service being offered. This includes identifying the target audience, understanding their pain points, and delivering on the emotional promise. Participants are encouraged to start thinking about marketing and ensuring that they fulfill the promise they make. Mitch shares his wisdom and offers his email address for anyone interested in getting in touch with him. The meeting concludes with an invitation for viewers of the video to reach out as well.
(Source: Guest Speaker - Mitch Van Dusen on Marketing 9/13/2023 )
