The State Changers meeting was one that explored the concept of marketing in a tech-based context, discussing how new developments like generative AI might affect the process. Among the state changers, a significant topic discussed was the concept of "product truth" and how it relates to marketing. The idea was about whether a company needs to firmly grasp what a product is before they can market it. It was proposed that an idea could be built and marketed without complete understanding, but this might be akin to forcing a round peg into a square hole.
A key point was that marketing strategies need to reflect fundamental human nature and should be based on empathy, aiming to understand and address practical or emotional pain points. The state changers emphasized that better products can be built when the creators better understand the emotional aspect of the users' problems. The conversation also touched on the fact that buying patterns are often based on emotion and then justified by logic, indicating the need for a connective and relatable approach in marketing. The idea here is that understanding the humanity of the users can lead to more effective products and marketing strategies. No specific software tools or technologies were mentioned in this portion of the transcript.
(Source: Guest Speaker - Mitch Van Dusen on Marketing 9/13/2023 )
