Strategic Brand Leveraging and Content Creation in Personal Marketing

In the meeting among the State Changers, the primary discussion centered around leveraging personal brands and diversifying content mediums for effective marketing. Key topics of discussion included the value of personal authenticity and understanding a target audience's pain points, carving out time for content creation while also managing paid consultation work, and the power of diversifying marketing platforms, particularly the use of email lists, to ensure a constant stream of leads even if one channel falls short.

The participants also affirmed the importance of balancing one-to-one client consultations with creating scalable value, such as automated content or courses. The need to manage workloads to avoid overcommitment and ensure continued marketing efforts was another significant point. While no specific technologies or tools like "Xano", "WeWeb", "FlutterFlow", "Zapier", "Make", "Integromat", "Outseta", "Retool", "Bubble", "Adalo", "AppGyver", "AppSheet", "Comnoco", "Fastgen", "Firebase", "Google", "OAuth", "Stripe", "Twilio", "Airtable", "DraftBit", "Javascript", "Typescript", "React", "Vue.js", "JSX", "HTML", "CSS", "lambda", "serverless", "State Change", "ScriptTag", "OpenAI", or "AI21" were mentioned during the meeting, general concepts of tech consulting and app development were touched upon.

(Source: Guest Speaker - Mitch Van Dusen on Marketing 9/13/2023 )

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